To be successful in today's market and build competitive advantage for the future, business leaders need to leverage every asset they have. This means business leaders must be aware of their own strengths, capabilities and passions, as well as the strengths and capabilities of their employees. Once you are aware of these assets, successful business leaders arrange the roles and responsibilities of the organization to make the most of them.
A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is an important tool in this process. SWOTs can be completed on many levels: you can do a SWOT on your business, your team, yourself, or your employees. A personal SWOT includes reflection on these questions:
- What activities do you do well/excel at?
- What relevant knowledge, experience or natural capability do you bring to your role?
- What are your personality strengths?
- What activities do you have a passion for?
- What do others see as your strengths?
- Which strengths are req'd for success in your role?
All leaders should complete a Personal SWOT and design their own role to play off those strengths and passions. Of course this means, that you then have to find people who possess strengths and capacities you don't have and surround yourself with them!
When we work with business leaders, completing a personal SWOT is one of the first things we collaborate on. Click here to download our template: Personal SWOT. Our Leadership Style report serves as great input for the SWOT as it provides a 23 page comprehensive report of your natural behaviors, values and attributes. You can learn more and request your report by clicking: -Free Leadership Style Report
Remember: Leaders are learners! We all need to be self aware, continuously improving and modeling the way for our teams to do the same.