Using Twitter as a voice for your brand

By Chris Colucci on Nov 23, 2014 10:52:00 AM in business leader

With more than 600 million active users, using Twitter as a voice for your brand is a great way to reach current customers as well as attract new business. Building a following via Twitter is not a new concept for businesses, but it’s something...

Carpe Futura! Embracing social media in the pharma industry

By Chris Colucci on Sep 16, 2014 11:01:30 AM in business leader, Social Media, Enterprise Collaboration

Last week's blog, Building Pharma Sales by Shifting Behaviors, Enabling Technologyfocused on the opportunity to build a mix of communication with a focus on digital contact. Today, I want to explore how the industry can embracecompliant social...

Building Pharma Sales by Shifting Behaviors, Enabling New Technology

By Chris Colucci on Sep 11, 2014 5:07:00 PM in #collabcatalyst, change through technology, business leader

For a long time, big pharmaceutical companies chased blockbuster revenues by employing large sales forces whose responsibility was detailing physicians in an effort to educate and persuade them to write more prescriptions. Those days are fading fast.

Why September is the BEST time for Sales Prospecting!

By Laura Ali on Sep 3, 2014 12:37:00 PM in sales

Most people dread the end of summer.  I'll admit I'm one of them....temporarily at least....until I get the first sight of pumpkin anything and the first opportunity to turn off the A/C and open up the windows.  One of the greatest benefits of...

3 Easy Steps to Expand Your Understanding of Social Media

By Maureen Ennis on Jul 2, 2014 6:47:00 AM in working out loud, WOL, digital literacy

My good friend Jen asked me for some help getting current with technology for a job she is aiming for last night.  The challenge got my brain going on the most effective way to help her connect the dots from....

  • what she does know from all of...